INTELLIGENT SYSTEMS

 

Volume XII, Number 2                                                                                                              August, 2005

 

A quarterly newsletter for clients and friends of Chenault Systems

Copyright 2005 Chenault Systems, Inc. All rights reserved.

 


ADAPT Takes Off

For the last few years, our client Hanley-Wood, along with Chenault Systems, has been introducing a database product named ADAPT.  Hanley-Wood is the proprietor of ADAPT and, along with Chenault Systems, a joint developer.  This system applies to organizations connected to events (trade shows, conferences, seminars, fund raiser organizations, non-profit associations, etc.) and improves, streamlines and lower costs for their direct marketing campaigns.  There are now about 8 ADAPT installations around the world.

ADAPT gives you access to historical and up-to-the-minute registration and prospect information.  The system takes registration data from all kinds of formats and aggregates it into one central database.  This comprehensive system provides the tools needed to manage an event database for maximum results.

·         Quickly and easily analyze comprehensive attendee and prospect data.

·         Know your attendees and prospects.

·         Develop demographic and geographic profiles.

·         Fine-tune your promotional strategies for more effective results—at less cost.

·         Create targeted lists—mail, fax, phone and e-mail—for segmented promotion. Track prospects before and after events. Remove duplication automatically.

·         Save money on mailings by eliminating duplicates and automatically removing current registrants.

·         Generate additional revenue by renting targeted lists to clients.

·         Access real-time reports in seconds—no waiting for a new list from your registration company or IT department.

·         Streamline the fulfillment of prospect brochures.

Below is a demonstration of ADAPT developed during 2001-2002 and won one of four “Trade Show Innovation of the Year” awards in 2003.

The link to the 6-minute demo is www.adaptdb.com/adapt_demo2.html1. The narrator is Shawn Pierce with Hanley-Wood.

The system is comprised of two front-end interfaces both tied to the same Microsoft SQL Server database.  One front-end is for entering prospects, looking up attendees and list rental requests.  This front-end is a web-based application that can be accessed by your Internet browser.  The other front end is in Microsoft Access.  This front-end allows for setting up events, printing labels and pulling list requests.

Encryption Policy / Export Controls / Wiretapping / Cyber-Surveillance

By Adam Thierer

Entrepreneurs have developed state-of-the-art encryption software to ensure maximum digital security and privacy for encoded communication.  Encryption software is obviously essential as electronic communication grows and as more and more personal and business-related activity is carried on over electronic networks.

Encryption helps individuals and organizations strengthen the security of routine daily activities such as the transmission of electronic mail, facsimile, or voice communications, as well as the transmission of more sensitive forms of digital property such as medical records, business information and financial records and transactions.

Many law enforcement officials have argued, however, that encryption software could be used to protect secret communications between parties who wish to undermine American national security interests.  Consequently, until recently, the production and exportation of encryption software was tightly controlled by federal officials.

Luckily, federal encryption regulations were relaxed in September of 1999, but only after all previous attempts to control these technologies had met with failure.  Hopefully, federal officials will continue to take steps to liberalize the export control process and not look to return to the days of policing America's encryption industry.  Before policy makers consider re-introducing controls on encryption regulations, they should appreciate the numerous problems with restrictions on the development or trade of encryption products:

Reprinted with permission of the Cato Institute copyright 2003.

To learn more about the Cato Institute, visit www.cato.org.

Special Days

By Tom Chenault

We all celebrate many special days during the year.  We have Mother's Day, Father’s Day, Groundhog Day, Valentine’s Day, “Take a Kid to Work Day”, etc.  When I was a kid, I could not figure out why they called it “Labor Day” since no one went to work.

How about a few technology days where we do without things we somehow did without not too long ago?  We have always been in favor of technology, but we sometimes wonder if we not use it the right way.  Here goes:

Voice Mail Day - for one full day the world turns off all voice mail systems.  Imagine placing a call and you either get a human being or you just hang up after four or five rings.  Since you cannot leave a message, you go back to work without having to worry if your phone message ever gets returned, which, in all probability, will not.  On the other end, less people call you unless it’s important.

E-Mail Day - no problem with this one.  According to a report by Clearswift Limited, almost 40% of workers in the U.S., U.K., and Germany spend at least one hour a day on personal e-mail; nearly 60% spend at least a half hour every day on personal e-mail.  In a typical 100 person company this translates to almost 1,700 lost working days.  On E-mail Day, people get caught up with work instead of deleting hundreds of e-mails or sending a message to the person in the cubicle next to them about the football betting pool.

PowerPoint™ Day – this means, for one full day, no one gets talked into something they don't need, like spending millions on enterprise resource planning (ERP) systems that will not fit or work.  How about doing this for one full month?

Cell Phone Day – this is the best one of all.  All day long, the entire planet leaves their cell phones at home or the glove compartment of their cars.  Productivity booms because no one makes telephone calls, unless they really need to.  This would be like a day with no formal meetings.  People are actually getting real work done.  Imagine talking to somebody and knowing they are in their office and not who knows where.

Combination Cell Phone/Voice Mail Lunch – this is where one time zone at a time enjoys lunch outside the office without interruptions.  Meanwhile, back at the office, phones are ringing off the wall because the few receptionists we have left in the world are also out-to-lunch.  When the population finally gets back to the office, there are no messages (they will call back if it’s important) and everyone gets back to work immediately.

As with President’s Day, we could combine all the above days into one.  As we all know, too much of anything cannot be good, including technology.  One day off can improve productivity, help us understand how to use technology properly, and help restore long lost courtesy to the business world.  All we are asking for is just one day.

If you would rather receive this newsletter by e-mail, please e-mail us at tom@chenaultsystems.com

 

Quote Worth Noting

“The worst thing about new books is that they keep us from reading the old ones.” -- John Wooden